Arsenal have reportedly made Real Madrid midfielder Isco their number one transfer target ahead of the January window.
The Gunners have struggled in the Premier League this season and are six points off the relegation zone after 15 matches played.
Arsenal have lacked creativity, with £350,000-a-week midfielder Mesut Ozil frozen out in north London, and Arteta has his eye on a playmaker ahead of January.
Isco is rotated heavily at Real Madrid under Zinedine Zidane.
And according to PA, the Gunners are hoping to sign the Spaniard on a half-season loan when the window opens in a couple of days.
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Arsenal hope the lure of being one of the first names on their team-sheet will sway the 28-year-old's decision, and are said to be 'genuinely keen' on making a deal happen.
But there are a few issues standing in Arsenal's way.
Firstly, Real Madrid would have to pay a percentage of Isco's wages, which they will more than likely be against doing, and Arsenal will have to move a player on first.
Ozil is no doubt the man Arteta would love to get off his books at Arsenal, but the German World Cup winner has repeatedly made it clear he plans to see out his contract, which expires at the end of the season.
Reports in Spain complicate things further as it has been claimed Isco would rather continue playing in La Liga and move on loan to Sevilla.
Other reports make for even worse reading from an Arsenal perspective, as it is claimed Zidane has no intention of letting the midfielder leave.
Will Arsenal complete a loan deal for Isco in the January window? Have your say here.
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