Newcastle owners have strict stance on Sports Direct logos around St James Park

Newcastle United's new owners plan to remove the remaining Sports Direct branding from around St. James' Park within the coming weeks.

The club then plan to replace the logos of former owner Mike Ashley's company with those of Saudi Arabian businesses that they hope to secure sponsorship deals with.

The Saudi Arabian Public Investment Fund are the majority shareholders of the club having acquired an 80% share when the £300million takeover was completed in October.

A change in Premier League rules on owner-related sponsorship rules is expected this month that would allow Newcastle to go ahead with their planned removal of Sports Direct branding.

Clubs hope to agree by the end of November to a rule change requiring owner-related deals to be worth "fair market value" going forward.

Discussing the clubs plans, director Amanda Staveley told The Sun: “I can’t wait. I’m hoping that we’ll get this lifted as quickly as possible. Then the direct signage will come off.

“Of course I’m looking forward to the Sports Direct logos coming down. It’s a slight frustration when I go into the stand and try to take a picture which doesn’t have Sports Direct.

“We’re hoping that the moratorium will end and then we will be seeking to do sponsorship deals as fast as possible.

Who will be Newcastle United's first marquee signing under the new owners? Let us know in the comments section below.

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“That does not stop us from working on them, getting ready for that time, now. So it is really important. We absolutely want to do it before the end of the year.”

In addition to the plans for sponsorship at the stadium, Staveley has also discussed the January transfer window and how much funding will be given to new manager Eddie Howe.

“We will inject our own money into the January transfer market. We do not need sponsorship revenue to do that," she added.

“January… we are preparing for that window. It is not a window that we would ordinarily want to invest in as you probably don’t get the right deal.

“But that is important at the moment. We have been analysing every area of the club and a lot of investment is needed.”

Howe will take charge of his first match in charge against Brentford at St. James' Park next Saturday following the international break.

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